Hi! I’m Carlie.
I’m a Public Relations professional with a passion for community.
With over six years of experience in all things PR and marketing, I help strengthen businesses and build relationships through various media and events.
About Me
Background
I’m a Public Relations and Marketing strategist specializing in community building, brand storytelling, media placement, and integrated campaigns for lifestyle and healthcare brands.
I have experience in public/media relations, event planning, marketing, digital media, graphic design, partnerships, and fundraising.
Collaborator. Storyteller. Organizer.
Strengths
A non-exhaustive list of my skills and strengths:
event planning and execution
content creation
social media management
advertising,
Associated Press (AP) style writing
press releases and media relations
project management
Adobe Creative Suite
Meta Business Suite
Canva
HubSpot (CRM)
email marketing,
crisis communication
strategic campaigns
Achievements
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Employee of the Year Award
Selected as division employee of the year in 2023!
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Shining Star Award
Employee Recognition Program
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Summa Cum Laude
2021 Graduate from the University of Kentucky
Colors of Courage 5K fundraiser
I served as the primary lead for both marketing and event execution, overseeing the project from concept to completion.
Case Studies
Heart & Vascular Institute of Eastern Kentucky
Strategic, multi-channel marketing campaigns to increase awareness of expanding services, elevate physician visibility and strengthen community engagement around cardiovascular health.
Various Works
From school work and internships to full-time positions and side gigs, I have a wide variety of projects. Explore them here!
Lung Cancer Screening Initiative
Worked with the Grants Department on a Lung Cancer Screening Initiative, designed to increase early detection of lung cancer through low-dose CT screenings. I led public relations and communications efforts for the initiative, acting as a connector between clinical teams, external partners and internal departments.
Pikeville Medical Center Foundation
Through strategic storytelling, targeted communications, and well-executed events, I helped the PMC Foundation strengthen its connection with donors and the community.
